Email Marketing Management
(Full Service)
Your customers love your brand, but does your email marketing reflect that? If your current system feels chaotic or underwhelming, it’s time to bring in an expert to handle the strategy, design, and execution—turning your emails into a powerhouse revenue stream. With my Email Marketing Management service, I become part of your team, learning your products, audience, and goals inside out to create engaging, high-converting campaigns and flows tailored to your brand.
What you'll get from this service:
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Klaviyo setup and audit: Comprehensive setup and review of key Klaviyo sections: flows, campaigns, forms, and segmentation to ensure your foundation is solid and effective.
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Immersion onboarding session (90 minutes): Deep dive into your brand’s objectives, tone of voice, processes, and existing customer journey for a fully aligned strategy.
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Email strategy development: Presentation of a bespoke strategy, including where to include promotions, dynamic content, and personalisation for maximum impact.
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Custom email design and copywriting: Wireframing, bespoke design, and on-brand copy for all lifecycle emails and promotional campaigns.
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Campaign and flow execution:
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Build, test, and launch all emails and flows in Klaviyo.
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Send 2-4 segmented campaigns per week tailored to your audience.
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Subscriber growth:
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Design and implement popups, embedded forms, and quizzes to drive leads and conversions.
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A/B testing of forms and email strategies for continuous optimisation.
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Ongoing optimisation:
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Regular testing, monitoring, and improvements of flows and campaigns.
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Implementation of loyalty programs and SMS marketing where applicable.
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Support and reporting:
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Unlimited email support for strategy and implementation queries.
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Regular meetings to align on goals and strategies.
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Quarterly growth reports detailing performance and actionable insights.
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